Beano

The Beano is the second longest running comic title published by D.C Thomson & Co, Ltd (the longest running is The Dandy) and is undoubtedly their most successful foiray into the industry. Launched on 30th July 1938, it has run weekly ever since, aside from during the Second World War when paper shortages meant that Beano and dandy were published on alternate weeks. Among the iconic characters featured in the title over the years are Dennis the Menace, the Bash St Kids, Roger the Dodger, Minnie the Minx and Lord Snooty. Almost all of the Beano's most successful strips feature children as the protagonists, most of them wild and unruly, which is possibly why Beano's sales have over the decades almost constantly exceeded those of the generally more conservative and less anarchic Dandy.