Pink Flyers

PINK FLYERS' or PINK PAPERS', [not to be confused with gay news-sheet the PINK PAPER] ''is the term used to coin the phenomenon of advertising inserts commonly seen in the 1960s and 1970s, from D C THOMSON especially. The Beano, for example, would often carry a four-paged advert for SPARKY for example, highlighting an upcoming issue with new characters, and a free gift thrown in to entice the reader. These adverts---often entertaining in their own right, and evidently put together by artists and letterers wholly seperate from the actual comic they were advertising-were usually, but not always, printed on lurid pink newsprint, and today they sometimes turn up as seperate items of their own unique account, and can command higher asking-prices than the comics they advertise, in some cases.